Michael Le Floch
Digital Manager / Trafic Manager
39 years old
Driving License
Antibes (06000) France
Employed
Open to opportunities
Web and SEO project manager for more than 7 years I accompany companies in the development of their activities on the Internet:
I am also a freelance Web and SEO Consultant.
- Web project management : creation of institutional and e-commerce website
- SEO and SEA optimization
- KPI implementation and follow-up of objectives
- Webmarketing strategies development
I am also a freelance Web and SEO Consultant.
Digital Manager, SEO/SEA Manager
Force Ultra Nature
Since November 2015
Vallauris
France
- Brand Sites management: Update, monitoring of developments, respect of budgets, improvement of the user experience, A/B Testing...
- Optimisation of the visibility and sales of forceultranature.com on Amazon and Nature & Découverte marketplaces.
- SEO management: Audit, log analysis, keyword research, on-site optimization, netlinking campaign, track rankings...
- Monitoring and coordination of paid campaigns (Google Adwords, Google Shopping, Bing ads, Facebook Ads) and remarketing campaign on Criteo
- ERP Project manager : Management of the implementation of the new ERP : SAP B1.
Realization of technical specifications, definition of internal processes, training of teams, management of user tests, implementation of data migration. - WebAnalytcis: Optimizing Google Analytics accounts, setting up Google Tag Manager, creation of advanced multi-channel reporting.
- Webmarketing Strategies : Emailing campaign, marketing automation, email and SMS reminder, CRM implementation (Spread Family)
- Management of a digital team : webmaster, trafic manager, community manager...