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Michael Le Floch

Michael Le Floch

Digital Manager / Trafic Manager
French

35 years old
Driving License
Antibes (06000) France
Employed Open to opportunities
Contact me
Web and SEO project manager for more than 7 years I accompany companies in the development of their activities on the Internet:

- Web project management : creation of institutional and e-commerce website
- SEO and SEA optimization
- KPI implementation and follow-up of objectives
- Webmarketing strategies development

I am also a freelance Web and SEO Consultant.
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Experience
  • Brand Sites management: Update, monitoring of developments, respect of budgets, improvement of the user experience, A/B Testing...
  • Optimisation of the visibility and sales of forceultranature.com on Amazon and Nature & Découverte marketplaces.
  • SEO management: Audit, log analysis, keyword research, on-site optimization, netlinking campaign, track rankings...
  • Monitoring and coordination of paid campaigns (Google Adwords, Google Shopping, Bing ads, Facebook Ads) and remarketing campaign on Criteo
  • ERP Project manager : Management of the implementation of the new ERP : SAP B1.
    Realization of technical specifications, definition of internal processes, training of teams, management of user tests, implementation of data migration.
  • WebAnalytcis: Optimizing Google Analytics accounts, setting up Google Tag Manager, creation of advanced multi-channel reporting.
  • Webmarketing Strategies : Emailing campaign, marketing automation, email and SMS reminder, CRM implementation (Spread Family)
  • Management of a digital team : webmaster, trafic manager, community manager...
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