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Michael Le Floch

Digital Manager / Trafic Manager

39 years old
Driving License
Antibes (06000) France
Employed Open to opportunities
Web and SEO project manager for more than 7 years I accompany companies in the development of their activities on the Internet:

  • Web project management : creation of institutional and e-commerce website
  • SEO and SEA optimization
  • KPI implementation and follow-up of objectives
  • Webmarketing strategies development

I am also a freelance Web and SEO Consultant.

Freelance Web & SEO Consultant

Since April 2012
  • Web project management
  • SEO management : Technical and semantic auditing, keyword analysis, internal optimization, netlinking...
  • SEA management : Auditing and optimizing campaigns on Google Adwords, Google Shopping, Bing ads and Facebook ads
  • Setting up, Routing and Optimizing e-mailing campaigns
  • Marketing Automation: Email and SMS scenarios, custom push, chatbot
  • Web Analytics: Setting up and monitoring objectives, tagging plan, conversions monitoring, reporting...
  • Marketplace : Improved visibility and sales on different marketplaces like Amazon, Cdiscount, Rue du Commerce, Mano Mano...
  • My Clients : Rue du Commerce, Amadeus, Monte-Carlo SBM, Crédit Agricole, Marie de Valbonne Sophia Antipolis, Group Circo, Web agencies...
Learn more
  • Brand Sites management: Update, monitoring of developments, respect of budgets, improvement of the user experience, A/B Testing...
  • Optimisation of the visibility and sales of forceultranature.com on Amazon and Nature & Découverte marketplaces.
  • SEO management: Audit, log analysis, keyword research, on-site optimization, netlinking campaign, track rankings...
  • Monitoring and coordination of paid campaigns (Google Adwords, Google Shopping, Bing ads, Facebook Ads) and remarketing campaign on Criteo
  • ERP Project manager : Management of the implementation of the new ERP : SAP B1.
    Realization of technical specifications, definition of internal processes, training of teams, management of user tests, implementation of data migration.
  • WebAnalytcis: Optimizing Google Analytics accounts, setting up Google Tag Manager, creation of advanced multi-channel reporting.
  • Webmarketing Strategies : Emailing campaign, marketing automation, email and SMS reminder, CRM implementation (Spread Family)
  • Management of a digital team : webmaster, trafic manager, community manager...

E-commerce project manager

TF Group
February 2014 to October 2015
  • Redesign and updating of the group's e-commerce sites : Improved ergonomics, A/B testing....
  • SEO Optimization : auditing, content writing, internal networking, netlinking, development of SEO features, creating a blog.
  • Set up actions to get out of the Google penalty group sites (Penguin and Panda)
  • Management and optimization of offers products on the marketplaces (Shopping-feeds).
  • Management and training of a digital team (community manager, graphic designer, web editor)
  • Setting up of digital Strategies: emailing campaign, email retargeting, cross selling, affiliate program...
  • Management of Adwords and Shopping campaigns
  • Setting up Analytics accounts and reporting for e-commerce KPI tracking
  • SEO Audit and optimization recommendation.
  • Create of a road map SEO integrated in the process of internal development.
  • Netlinking Campaign Management
  • Realization of a tagging plan with Google Tag Manager
  • Create custom reports on Google Analytics and Excel advanced dashboards using the Google Analytics Api
Learn more
  • Management of the Project guide-vue.fr : drafting of the specification, follow-up of the realization of the website under Drupal, ergonomics improvement, addition of new features...
  • SEO : pre-audit, keyword research and analysis, content optimization, internal linking strategy...
    Setting up Netlinking strategy : Partnership research, linking acquisition campaign...
  • E-mailing campaign: routing, creating responsive templates optimized for deliverability, performance reports.
  • Creating a blog and a forum (graphics + development)
  • Customer support in the realization of their Web project
  • Management of the creation and redesign of institutional websites with high traffic : Service Civique, Mairie de Mérignac, Mobile et Santé (AFOM), Nicolas Hulot Fondation....
  • Participation in the creation of the Beecitiz project to help communities manage the demands of their users
  • In charge of SEO optimization of the agency's institutional sites
  • Realization of a road map SEO integrated in the process of development of a website
  • Creation of an SEO editorial charter
  • Setting up Adwords campaign for the "Nicolas Hulot Fondation"
  • PHP5 / MySQL
  • Javascript (Jquery)
  • WordPress
  • Drupal
  • Joomla
  • Prestashop
  • Magento
  • Photoshop
  • Google Analytics
  • Média Buy (Adwords, Shopping, Criteo, Facebook Ads)
  • Google Tag Manager
  • Google Data Studio
  • Google Search Console
  • Audit SEO (Screaming Frog, Oncrawl)
  • SEO Tracking : Semrush, Yooda, Monitorank...
  • Suite Microsoft Office
  • CRM : Spread Family, Salesforce
  • ERP : SAP B1
  • SEO
    • SEO audit : semantic and technical
    • Keyword analysis
    • Log analysis
    • Netlinking Campaign
    • Rank tracking
    • Reporting actions and results
  • SEA
    • SEA Audit
    • Optimizing campaigns on Google Adwords, Google Shopping, Facebook Ads
    • Analysis and reporting
    • Adwords Editor
  • Remarketing : Criteo, Facebook
  • Writing functional and technical specifications
  • Creation of zonning/wireframe
  • Ergonomie, UX design (Mobile First)
  • Realization of planned planning
  • Budget definition and follow-up
  • Management
  • Customer relationship and Support
  • Agile Method (Scrum)
  • KPI definition
  • Google Analytics : Configuration, setting up goals, dashboards and custom reports
  • Tagging plan by Google Tag Manager
  • Multi-channel reporting
  • Marketing automation
  • Social media strategies
  • Transactional and informational emailing campaign
  • Affiliate Program
  • Grammification: Loyalty, sponsorship program
  • Marketplaces : visibility and sales optimization
  • English : read, written, spoken (CLES1)

Web project manager (Certified Level 2 Diploma : BAC + 4)

Multimedia School - Paris

November 2009 to November 2010

Professional License ATC creation for the Web

University of Provence

September 2008 to June 2009