Michael Le Floch

Experiences

Web project management
SEO management : Technical and semantic auditing, keyword analysis, internal optimization, netlinking...
SEA management : Auditing and optimizing campaigns on Google Adwords, Google Shopping, Bing ads and Facebook ads
Setting up, Routing and Optimizing e-mailing campaigns
Marketing Automation: Email and SMS scenarios, custom push, chatbot
Web Analytics: Setting up and monitoring objectives, tagging plan, conversions monitoring, reporting...
Marketplace : Improved visibility and sales on different marketplaces like Amazon, Cdiscount, Rue du Commerce, Mano Mano...
My Clients : Rue du Commerce, Amadeus, Monte-Carlo SBM, Crédit Agricole, Marie de Valbonne Sophia Antipolis, Group Circo, Web agencies...

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Brand Sites management: Update, monitoring of developments, respect of budgets, improvement of the user experience, A/B Testing...
Optimisation of the visibility and sales of forceultranature.com on Amazon and Nature & Découverte marketplaces.
SEO management: Audit, log analysis, keyword research, on-site optimization, netlinking campaign, track rankings...
Monitoring and coordination of paid campaigns (Google Adwords, Google Shopping, Bing ads, Facebook Ads) and remarketing campaign on Criteo
ERP Project manager : Management of the implementation of the new ERP : SAP B1.
Realization of technical specifications, definition of internal processes, training of teams, management of user tests, implementation of data migration.
WebAnalytcis: Optimizing Google Analytics accounts, setting up Google Tag Manager, creation of advanced multi-channel reporting.
Webmarketing Strategies : Emailing campaign, marketing automation, email and SMS reminder, CRM implementation (Spread Family)
Management of a digital team : webmaster, trafic manager, community manager...

Redesign and updating of the group's e-commerce sites : Improved ergonomics, A/B testing....
SEO Optimization : auditing, content writing, internal networking, netlinking, development of SEO features, creating a blog.
Set up actions to get out of the Google penalty group sites (Penguin and Panda)
Management and optimization of offers products on the marketplaces (Shopping-feeds).
Management and training of a digital team (community manager, graphic designer, web editor)
Setting up of digital Strategies: emailing campaign, email retargeting, cross selling, affiliate program...
Management of Adwords and Shopping campaigns
Setting up Analytics accounts and reporting for e-commerce KPI tracking

SEO Audit and optimization recommendation.
Create of a road map SEO integrated in the process of internal development.
Netlinking Campaign Management
Realization of a tagging plan with Google Tag Manager
Create custom reports on Google Analytics and Excel advanced dashboards using the Google Analytics Api

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Management of the Project guide-vue.fr : drafting of the specification, follow-up of the realization of the website under Drupal, ergonomics improvement, addition of new features...
SEO : pre-audit, keyword research and analysis, content optimization, internal linking strategy...
Setting up Netlinking strategy : Partnership research, linking acquisition campaign...
E-mailing campaign: routing, creating responsive templates optimized for deliverability, performance reports.
Creating a blog and a forum (graphics + development)

Customer support in the realization of their Web project
Management of the creation and redesign of institutional websites with high traffic : Service Civique, Mairie de Mérignac, Mobile et Santé (AFOM), Nicolas Hulot Fondation....
Participation in the creation of the Beecitiz project to help communities manage the demands of their users
In charge of SEO optimization of the agency's institutional sites
Realization of a road map SEO integrated in the process of development of a website
Creation of an SEO editorial charter
Setting up Adwords campaign for the "Nicolas Hulot Fondation"

Skills

SEO
- SEO audit : semantic and technical
- Keyword analysis
- Log analysis
- Netlinking Campaign
- Rank tracking
- Reporting actions and results
SEA
- SEA Audit
- Optimizing campaigns on Google Adwords, Google Shopping, Facebook Ads
- Analysis and reporting
- Adwords Editor
Remarketing : Criteo, Facebook

KPI definition
Google Analytics : Configuration, setting up goals, dashboards and custom reports
Tagging plan by Google Tag Manager
Multi-channel reporting

Digital Manager / Trafic Manager

French