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Michael Le Floch

Michael Le Floch

Digital Manager / Trafic Manager

37 years old
Driving License
Antibes (06000) France
Employed Open to opportunities
Web and SEO project manager for more than 7 years I accompany companies in the development of their activities on the Internet:

  • Web project management : creation of institutional and e-commerce website
  • SEO and SEA optimization
  • KPI implementation and follow-up of objectives
  • Webmarketing strategies development

I am also a freelance Web and SEO Consultant.

E-commerce project manager

TF Group
February 2014 to October 2015
  • Redesign and updating of the group's e-commerce sites : Improved ergonomics, A/B testing....
  • SEO Optimization : auditing, content writing, internal networking, netlinking, development of SEO features, creating a blog.
  • Set up actions to get out of the Google penalty group sites (Penguin and Panda)
  • Management and optimization of offers products on the marketplaces (Shopping-feeds).
  • Management and training of a digital team (community manager, graphic designer, web editor)
  • Setting up of digital Strategies: emailing campaign, email retargeting, cross selling, affiliate program...
  • Management of Adwords and Shopping campaigns
  • Setting up Analytics accounts and reporting for e-commerce KPI tracking